They certainly can. Here are some tips to increase the life of your tyres: 1. Don't speed: excessive heat is generated when driving at high speeds. This heat increases the rate of tyre wear and reduces the tyre's durability. 2. Avoid fast turns on curves and around corners; fast starts and panic stops. 3. Don't ride on the edge of the pavement or drive over curbs, potholes, or other obstructions.